Who do you believe?

February 6, 2012 8:34 am

Content is the new battleground in the perennial ‘he said, she said’ argument – as Shane Warne has proved 

Shane Warne is in the news again. Not for his cricketing exploits. Not for inexplicably managing to pull Liz Hurley. Not even for his increasingly bizarre skin colour. But for allegedly being involved with a road rage incident with a cyclist.

The incident took place in St Kilda last month when Warne was driving home. What happened exactly is a classic example of the age-old ‘he said, she said’ argument so loathed by primary school teachers yet loved by lawyers. Only this argument has taken a decidedly modern twist.

‘Warnie’ has taken to Twitter like a leg-spinner to a turning, foot-marked, fifth-day wicket. Much of his courtship with the gorgeous Ms Hurley took place – rather nauseatingly at times – on the micro-blogging site. So it was hardly a surprise when he unleashed the following, um, spin on events:

Warne followed it up with a complaint that the mainstream media had incorrectly reported the incident and had gone out of its way to make him look bad, as usual. He claimed the cyclist had grabbed hold of his car to hitch a ride, yelled at him and banged on his bonnet. Many tweeters, including soccer player Tim Cahill, A Current Affair host Tracey Grimshaw and ex-Neighbours starlet Holly Vallance tweeted their support for him and his calls for cyclists to display licence plates, like cars.

But then…

Out came the cyclist’s version of events. Web designer Matthew Hollingsworth not only disputed Warne’s story, claiming Warne deliberately drove his car into him – and posted this picture as proof.

Warne dismissed this (on Twitter, of course) the next day: ‘Have just seen bike riders version of events, please buddy – whatever ! I’m not going to get into a 5 year old tit for tat..,’

And so the story went quiet for a couple of weeks, until it was announced that Hollingsworth was launching a civil claim against Warne for $1575 to repair his bike, plus damages, interest and costs.

Interestingly, Hollingsworth’s lawyer, George Defteros, has said it was Warne’s taking to Twitter to make a private incident so very public that was behind the decision to sue, adding: ‘We want to put our version of events across really.’

Which means that unless there’s an out-of-court settlement, it will be up to a judge to decide who’s telling the truth. It could be that Warne was in the wrong and immediately tried to turn his public profile and 600,000+ Twitter followers to his advantage by immediately trying to absolve himself of responsibility – a move that may be about to backfire

Or it could be that cycler Hollingsworth was, as Warne tweeted, to blame and his court action is an attempt to get something – money, 15 minutes of fame – from a celebrity. He wouldn’t be the first person to have tried that.

Either way, the ongoing incident is proof that social media content not only makes the news, but it is becoming increasingly influential in how people think and judge issues.

So out of interest, whose version of events do you believe? An Australian icon and one of the greatest cricketers of all time, who also happens to be a man with a track record of getting into rather public hot water, or the cyclist whose character is largely unknown?

 

The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.

Read more...

  • Content Marketing News & Views Why Your Brand Needs a Podcast

    Why Your Brand Needs a Podcast

    Can you imagine speaking directly to a captive audience of potential customers? I’m not talking about the room of people you might find at a conference or seminar, but potentially tens of thousands of prospective buyers, listening to you from their home, on their way to work, during their lunch break or maybe even at the gym. This is the power of podcasting, and it’s one of the fastest growing and exciting marketing mediums available to businesses in 2017. It’s […]

    Read more →
  • Content Marketing Features The Power of Personalised Content

    The Power of Personalised Content

    With the incessant growth of digital communications, newspapers and other publishers have been forced to come up with new ways to tell stories. Companies that are not in the publishing business, but use content as a part of their marketing strategy can learn a lot from these emerging storytelling tactics. When it comes to personalised content, gamification is king. The more you can learn programmatically – primarily using data for better targeting – about your customer or audience member, the […]

    Read more →
  • Features Social Media The Latest Social Media Fails

    The Latest Social Media Fails

    There’s one big flaw that all brands have that no one likes to talk about: they’re run by fallible, emotional and sometimes careless human beings. Every once in a great while, these humans make mistakes—they slip up all too publicly on their brands’ social media properties. When this happens, most us watch the disaster unfold with bewilderment at the stark stupidity of it all. While these mistakes often create backlash for brands, and sometimes a bit of recovery work, they’re not necessarily […]

    Read more →
  • Features News & Views Is All Publicity Good Publicity?

    Is All Publicity Good Publicity?

    We’ve all seen those marketing campaigns that went, oh, so very wrong. They’re often around to clog up our social media feeds for a couple of days, garner some negative attention, and then they die off. But the real question for marketers is: how damaging was the campaign to the brand? We’re taking a look at whether or not all publicity is good publicity, and whether you can expect to recover from a serious popular culture blunder. Everyone’s Goal: Good […]

    Read more →
  • News & Views Don’t Forget to Pat the Dog

    Don’t Forget to Pat the Dog

    A few days ago I posted an article called The Stupidity of Silence where I suggested that ceasing all contact when someone doesn’t give you what you want is a really dumb strategy. Here’s another one. We’re looking to sell our house at the moment. Part of the process is interviewing real estate agents. Theirs is an incredibly competitive business where all they’re offering is reputation and the perceived ability to persuade people to buy. The first agent who came […]

    Read more →
  • Content Marketing How to Make Your Content Actionable

    How to Make Your Content Actionable

    Content is not a magical formula that will make your target audience find your product and then breathlessly buy from you. The power of actionable content comes from your ability to attract the right audience, enabling them to interact with you and then to elevate that relationship to the next level i.e. for them to become a customer. So, how do you make your content actionable? Most importantly, you must give the reader, viewer or listener a sense of how they […]

    Read more →
  • News & Views The Stupidity of Silence

    The Stupidity of Silence

    It always astounds me when people in business don’t follow-up with a simple thank you email or even a note – when was the last time you received a handwritten thank you note? – after we’ve had some type of interaction.

    Read more →
  • Email Marketing Features What you Need to Know About Email Marketing for Mobile

    What you Need to Know About Email Marketing for Mobile

    It’s no secret that smartphones and tablets can no longer be ignored by email marketers—and there aren’t many more marketers out there doing so. It is a massive part of customer communication and revenue, but do you know just how massive? The following statistics come from all corners of the globe, and from many different industries. While they keep changing everyday, some are quite shocking. Here’s a brief description of everything you need to know about the power of email […]

    Read more →
  • Digital Marketing Features How to Reduce Your Media Spend & Achieve Better Results

    How to Reduce Your Media Spend & Achieve Better Results

    Digital marketing has changed the media landscape forever and marketing budgets are being spread across channels – mainly digital – that previously didn’t exist. The problem is that optimisation is not as simple as it was before; if you’re not careful, your spend can get out of hand. By optimising each of your channels, you can reduce your media spend and achieve better results – all the while proving a positive return on investment (ROI) for every dollar you spend. […]

    Read more →
  • Features News & Views Digital Marketing Lessons To Be Learnt From Donald Trump

    Digital Marketing Lessons To Be Learnt From Donald Trump

    Donald Trump teaching you marketing lessons? Seriously? Yes, seriously. Love him or hate him, Donald Trump has made the race for the White House fascinating. And fascinating doesn’t happen by chance. Exceptional marketing combined with good old fashioned, in-your-face salesmanship are central to the success of his campaign – so far. So putting aside your opinion on his politics, let’s look at what can be learned from Trump’s ‘Making America Great Again’ campaign. Know Your Audience Contrary to the opinion […]

    Read more →