The age of social media continues to flourish as the different sectors in society take part in this growing network. From what used to be a simple online platform for families and friends to connect, it has grown to become an industry on its own.
Aside from the greater population of mere mortals who use social networking—students, regular employees, parents, junkies and the homeless—both the politics and the business sectors have also adopted the trend. Notably, even schools and the church have taken part in this movement. Now, you can simply follow the Pope and Barrack Obama on Twitter, or be friends with Harvard University and Nike on Facebook.
It has also been proven that social media marketing has been very effective not only with businesses and brands, but also with campaigns, movements and even fund raising. As a matter of fact, it’s almost unbelievable how a simple Facebook page or a Twitition can reach so many people, raise millions and make dreams come true. Notably, online ads have also been very effective in boosting brand presence, familiarity and in the long run, revenue.
Advertising through social networking sites like Facebook have been widespread since the site allowed ads. According to International Venture Capital Post, marketing through the site is one of the easiest ways to reach millions of potential customers and clients. Facebook also notes that over one billion people like and comment on an average of 3.2 billion times a day. With these figures, it is almost important for brands—especially with Facebook’s diverse demographic—to have a strong presence on the site.
Notably, with the social networking site’s new “hashtag” feature, your brand will be able to stir public conversation that can help point back to your brand or service. With the help of a social media agency, such services can be used fully to the best of your business.
SEO and You
The International Venture Capital Post also noted that more and more businesses have been using SEO to help bring the limelight on their brands. A report by Econsultancy and Netbooster reveals that a great number of UK companies spend 18% of their marketing budgets on search engine optimization.
While there are a number of reasons why you should also consider using this service, one simple reason would be that it does the dirty work for…well, at least the hard work. In a nutshell, SEO helps your brand pop-up on searches related to your business. With billions of people using Google, Yahoo!, Bing and other search engines every day, it’s almost stupid not to include this service in your digital marketing strategy and just pass up the opportunity for your brand to be seen by billions online.
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.