“Be controversial to get traffic to your site.”
Sometimes, controversy can be a good thing. You can get people talking about your brand and gain more recognition. However, trying to be controversial is essentially playing with fire. It is so easy to stray a little too far into the controversy and have the whole thing blow up in your face. Also, it is almost impossible to sustain controversy for too long, and a digital marketing plan is one thing that needs to be sustainable.
“Don’t worry if you mess up. Just delete it.”
In the new age of the Internet, deleting something is incredible difficult. If you make a negative comment or a poor joke online, everyone can see it immediately. Even if you delete it as soon as you realise your mistake, thousands of people could already have seen it and they can share it with many more. Some people think the best advantage about the Internet is how quickly things can spread, but in some cases this can also be the greatest disadvantage.
“It doesn’t matter what you post about, just post as often as possible for new traffic.”
Although posting often is a good thing, if what you post is lousy or boring, it will not help your business get found online. You may get a lot of traffic early on, but readers will quickly get tired of sub-par posts and leave your site for good. This is a common mistake and all businesses should live by the recognisable saying “quality over quantity”.
“Establish a presence everywhere.”
There are SO many social networks and other ways to market you business online that it is almost impossible to be everywhere. The key is to focus on a few popular options and use them dedicatedly. Spending your time marketing on 10-15 different networks takes time away from doing other important things for your business. By focusing on the most important networks, you can effectively market your business without spending too much time managing profiles or updating information.
“Dealing with comments is hard, so it’s better to just disable comments altogether.”
Of all they bad advice out there, this one definitely takes the cake. First of all, people are going to express their opinions in other ways if they cannot comment. They will go on social media or other platforms, which makes it harder for you to manage the conversation. In addition, disabling comments makes you look like a company that is unable to deal with reality. Comments are supposed to help you to know what your readers are looking for. Comments could give you new ideas that help you grow and attract new customers. And yes, negative comments can be difficult to deal with. Readers can complain or unjustly criticise your company, making it hard to respond without hurting yourself. The best way to do this is just to be honest and genuine with your readers. Do your best to answer them if they have questions or help them if they have complaints, but the worst thing you can do is to not let them comment at all.
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