Tick Yes Blog

Worth the weight?

The new iPad has just been launched, but Australians can’t benefit – yet – from one of its biggest selling points

With just as much fanfare, but slightly less showmanship, the first Apple launch of the post-Steve Jobs era has taken place and the iPad 3 is worth us (or it will be on 16 March when it goes on sale in Australia and the other leading markets around the world).

And after all the fevered speculation about what features the new Apple tablet would boast, the reaction from the experts who have had a chance to play with it has been… well, rather mixed.

Despite Apple CEO Tim Cook claiming his company has ‘redefined once again category Apple created’, even the term ‘the iPad 3’ is something of a misnomer. The new tablet will simply be called ‘the iPad’, which may cause confusion as the iPad 2 will still be sold.

Key features include…

  • A high-definition (2048 x 1536 pixels) screen;
  • Improved graphics performance thanks to a new A5X chip;
  • 5-megapixel camera sensor;
  • Slightly thicker and heavier than the iPad 2
  • 10-hour battery life for wi-fi usage
  • A cost to Australian buyers of $539 (16GB), $649 (32GB) and $759 (64GB) for wi-fi only models and $679 (16GB), $789 (32GB) and $899 (64GB) for wi-fi and 4G customers.

The catch for Australian consumers for whom 4G capability may be a selling point (and therefore worth the extra money) is that the only 4G network currently available in this country is Telstra’s, which users a different frequency to 4G networks in the US. Hence, ZDNet reports that the iPad cannot be 4G in Australia – at this stage, anyway.

To see what the experts think, and how the new iPad stacks up against its rivals, click here.


The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.


Let Us Help you

+61 2 9387 3244

[email protected]

Contact us now

Tick Yes Tweets