YouTube, a Pirated Movie Haven

September 18, 2013 9:08 am

Ever had that moment when you’re trying to remember a particular part of a movie or a lyric in a song, and you leave it up to the Internet gods to help you find it? Google may be your best bet in refreshing your memory, but for those who prefer a bit more visual, you’d have to agree that YouTube is your best friend.


With millions of videos uploaded on the site, it’s almost impossible to keep all videos at bay before upload completion. Even with all its security systems and copyright regulations, a good percentage of the videos uploaded on the site still infringe most copyright laws. Interestingly, these videos don’t only defy copyrighted songs, music videos and personal clips, they go beyond that…way, way, way beyond that.

The online platform, known to most as a video haven, can also be seen as a sanctuary for pirated movies. Hundreds, if not thousands, of full length movies are available to stream on YouTube for the entire world to see. The big question, however, is why Google (who owns YouTube) allows this illegal process to succeed when it has always been a strong supporter of anti-piracy acts? Let’s take a closer look at what the site has to say.

What is Copyright?

According to YouTube, a copyright is automatically attributed to the person who created or originally owns the work. For a work to be eligible for copyright protection, it must be creative and in a tangible medium. This means that TV shows, music videos, musicals, songs and movies are held under this clause.

Why isn’t YouTube Putting Pirated Movies Down?

YouTube says they do not have the capacity to determine copyright ownership. The site, however, offers a Content ID feature which allows content owners to submit their content to the site’s database which will be used to scan all videos uploaded on the site. If the feature identifies a match, it will apply corresponding policies that will be chosen by the owner.

Notably though, the social media site stresses that it does not have the power to mediate between copyright ownership disputes. It can only take down or block a video if the owner sends a notice to the website.

Having said this, could it be that YouTube’s more lenient regulations on copyright infringement is a part of its online strategy to keep users glued to the service? A way to push customer retention by allowing them to post any video and let content owners do the dirty work? Seems like, although it’s hard to say.


YouTube seems to be washing its hands off this tricky issue. As much as it wants to keep its relationship with its partners on top, it also has to serve the needs of its target market—that is the video-uploading population. Actually, it is worth noting that YouTube’s move to reconcile both the market and its partners’ (content owners like labels, production houses and networks) welfare is commendable. It was able to optimise what they have to benefit the content owners, the video up-loaders and YouTube itself.


The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.

Image Courtesy: Shutterstock

Video/Image Courtesy:


  • News & Views Don’t Forget to Pat the Dog

    Don’t Forget to Pat the Dog

    A few days ago I posted an article called The Stupidity of Silence where I suggested that ceasing all contact when someone doesn’t give you what you want is a really dumb strategy. Here’s another one. We’re looking to sell our house at the moment. Part of the process is interviewing real estate agents. Theirs is an incredibly competitive business where all they’re offering is reputation and the perceived ability to persuade people to buy. The first agent who came […]

    Read more →
  • Content Marketing How to Make Your Content Actionable

    How to Make Your Content Actionable

    Content is not a magical formula that will make your target audience find your product and then breathlessly buy from you. The power of actionable content comes from your ability to attract the right audience, enabling them to interact with you and then to elevate that relationship to the next level i.e. for them to become a customer. So, how do you make your content actionable? Most importantly, you must give the reader, viewer or listener a sense of how they […]

    Read more →
  • News & Views The Stupidity of Silence

    The Stupidity of Silence

    It always astounds me when people in business don’t follow-up with a simple thank you email or even a note – when was the last time you received a handwritten thank you note? – after we’ve had some type of interaction.

    Read more →
  • Email Marketing Features What you Need to Know About Email Marketing for Mobile

    What you Need to Know About Email Marketing for Mobile

    It’s no secret that smartphones and tablets can no longer be ignored by email marketers—and there aren’t many more marketers out there doing so. It is a massive part of customer communication and revenue, but do you know just how massive? The following statistics come from all corners of the globe, and from many different industries. While they keep changing everyday, some are quite shocking. Here’s a brief description of everything you need to know about the power of email […]

    Read more →
  • Digital Marketing Features How to Reduce Your Media Spend & Achieve Better Results

    How to Reduce Your Media Spend & Achieve Better Results

    Digital marketing has changed the media landscape forever and marketing budgets are being spread across channels – mainly digital – that previously didn’t exist. The problem is that optimisation is not as simple as it was before; if you’re not careful, your spend can get out of hand. By optimising each of your channels, you can reduce your media spend and achieve better results – all the while proving a positive return on investment (ROI) for every dollar you spend. […]

    Read more →
  • Features News & Views Digital Marketing Lessons To Be Learnt From Donald Trump

    Digital Marketing Lessons To Be Learnt From Donald Trump

    Donald Trump teaching you marketing lessons? Seriously? Yes, seriously. Love him or hate him, Donald Trump has made the race for the White House fascinating. And fascinating doesn’t happen by chance. Exceptional marketing combined with good old fashioned, in-your-face salesmanship are central to the success of his campaign – so far. So putting aside your opinion on his politics, let’s look at what can be learned from Trump’s ‘Making America Great Again’ campaign. Know Your Audience Contrary to the opinion […]

    Read more →
  • Digital Marketing Features How to avoid digital dead ends

    How to avoid digital dead ends

    Have you ever noticed that so-called ‘express lanes’ on the road or in stores are often slower than the normal lanes? While I know it’s easy to go on auto-pilot when performing mundane chores like driving or shopping, it amazes me that people so often follow the actual signs instead of reading the signs around them. Because we humans are inherently disengaged, conflicted or uncertain as to what we should do in many situations, we’re attracted to people and things […]

    Read more →
  • Social Media When the Social Media Circus Leaves Town

    When the Social Media Circus Leaves Town

    David Bowie died almost two months ago. Soon after, we posted about the tawdry British reality TV show making money from his ex-wife’s reactions. Inevitably, her presence on the show at the time and her response to the news created a social media firestorm. Focus, of course has moved on to the latest deaths, tragedies, political intrigues and sporting victories / defeats. But it’s worth pondering the enduring impact that not being news has on the people who were previously at the centre of […]

    Read more →
  • Entertainment News & Views Chris Rock’s Oscars Lessons for Marketers

    Chris Rock’s Oscars Lessons for Marketers

    Did you see Chris Rock at last night’s Oscars? Man, he nailed it: loose, funny, topical, irreverent, black. Hang on, what was that? Black? You can’t say that! That’s, that’s, well that’s racist! In isolation it’s jarring to refer to someone’s skin colour or any other personal feature when judging work they’ve just completed. Of course, it’s also completely irrelevant. But let’s back up a bit. This year’s Oscars were all about race. After the nominations were announced in January there […]

    Read more →
  • Entertainment News & Views Surreal Reality TV

    Surreal Reality TV

    Few of us over the age of 40 have not been saddened by the death of David Bowie this week. Whether you liked his music or not, he was undoubtedly an original talent who had a profound impact on much of the culture of the 70’s and 80’s. Contrast the outpouring of love and nostalgia we’re now seeing due to Bowie’s passing with what’s happening on UK’s Celebrity Big Brother. By sheer coincidence, Bowie’s ex-wife Angie is currently a ‘resident’ […]

    Read more →